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| Josh McFarland, left, and Mark Ayzenshtat both left Google to found TellApart, which provides analytical software for online retailers. |
When a product manager at Google told his bosses this year that he was quitting to take a job at Facebook, they offered him a large raise. When he said it was not about the money, they told him he could have a promotion, work in a different area or even start his own company inside Google. He turned down all the inducements and joined Google's newest rival, reports Claire Cain Miller in the New York Times. Read more
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