San Francisco startup Greystripe has just released a mobile advertising feature that could challenge the entrenched Apple and Google ad platforms.
Proprietary advertising platforms such as Apple's iAd have created problems for advertisers by forcing them to choose between them or incur the expense of creating separate ad campaigns for each.
"The trend we're seeing is a need to reduce fragmentation," says Greystripe CEO Michael Chang.
Greystripe's new RevMax for Mobile Web allows advertisers to develop cross-platform mobile ads for the iPhone, iPad or Google Android devices either as apps or web banner ads. The company takes ads created with Adobe's Flash format and converts them so that they can be used on non-Flash devices.