Silicon Valley News

Friday, January 23, 2009

Editor's Choice: Intel tecnology aids Super Bowl 3D ads

Intel is picking up the $7 million tab for the 3D glasses being used in a much-hyped animated Super Bowl ad. Dreamworks' movie "Monsters and Aliens" and PepsiCo's SoBe landed the key time slot just before halftime. Intel created the 3D technology used in the commercial and the "Monsters" movie. Its logo appears on the glasses. Some 150 million glasses will be given away. The glasses are being distributed  at SoBe supermarket displays.